Case Studies
We have successfully partnered with over 30 brands, addressing their unique challenges and delivering solutions that drive growth and success. Below are a few case studies showcasing our thinking.
We would be happy to have a detailed discussion and take you through each case study to show how our strategies can be tailored to your needs. Click here to schedule a meeting.
Finding empathy amongst youth for their Ignored parents
An NGO aimed to awaken the “permanently busy" younger generation to the plight of their elderly parents abandoned in their old age. The challenge was to re-evoke empathy and re-connect the youth with this forgotten issue.
We implemented a two pronged approach: first, targeting moments in young adults' lives that subtly triggered empathy, and second, showcasing fulfilling moments in elderly communities, making it a desirable "point of arrival" for the target audience.
We met the elderlies and amplified their joyful environment at the township, avoiding a typical "call for help" tone, which effectively stirred empathy without portraying the elderly as victims.
What was unique about our approach:
We transformed the narrative from a plea for help to one of positivity, promoting empathy as a natural way of life.
Transforming an agency operations to maximise profits
A legacy communication firm with decades of experience wanted to increase profitability without changing its core setup, and wanted to capitalise on its existing strengths.
We conducted in-depth internal assessments, focusing on their people, processes, and performance. Through workshops centred on aligning future client needs with the agency’s strengths, we restructured the agency to focus on their core revenue generating services.
By re-positioning their offerings and attracting high-value retainer clients, we boosted profitability and streamlined their operational efficiency.
What was unique about our approach:
We introduced a time-monetisation mechanism, ensuring every minute spent became a profit-driving activity.
Using technology to nurture creative role-play in kids
A children’s storytelling app needed to modernise the traditional practice of storytelling by integrating it into a technology-driven, self-learning experience.
We studied the 3-13 age group and incorporated offline role-play methods with online prompts from the app to create a holistic learning experience—something rarely seen in today’s tech-dominated world for kids.
By combining role-play and technology, we nurtured 'fresh forms of creativity' in children, providing an engaging platform that blended traditional storytelling in an offline world with modern parenting techniques.
What was unique about our approach:
We positioned offline role-play as the core differentiator, seamlessly integrating it into the app experience.
Building commerce-play by rewarding consumers for social actions
A brand sought to drive consumer engagement by offering rewards for interactions on social media, aiming to build brand loyalty.
We built a continuous reward system that gamified every stage of the consumer’s journey, creating a new, never seen before, paradigm in consumer-brand interaction.
By reimagining loyalty programs with small, consistent rewards, we fostered ongoing engagement, transforming every interaction into an opportunity for brand reinforcement.
What was unique about our approach:
We combined loyalty, gamification, and rewards to create an engaging ecosystem that continuously drove consumer interaction.
Creating a winning proposition for a new AI platform
A cognitive AI platform required a business and creative proposition from the ground up, including naming, communication strategy, and a digital marketing plan.
We based our approach on Gartner’s classification of AI platforms, holding strategy sessions with global stakeholders to refine the brand’s offerings.
We launched the platform with a solid, globally aligned business proposition, positioning it as a leader in the AI market and a choice of KOLs
What was unique about our approach:
We centred our strategy around key opinion leaders (KOLs), making them integral to the platform’s brand positioning.
Refreshing a Technology brand to make it relevant in a connected world
A two-decade-old Unified Communication company needed a brand refresh to stay competitive in a digitally connected world.
We built use cases around instant connectivity solutions and convergence, aligning the brand’s offering with the needs of modern brands.
By repackaging past successes and updating the brand’s proposition, we positioned the company as forward-thinking and customer-centric.
What was unique about our approach:
We developed case studies that demonstrated the brand's multiple strengths, ensuring broad market appeal.
Launching services in an International market and expanding Indian operations
A software brand in the Banking and Financial Services sector wanted to expand into the UK market while strengthening its presence in India.
We showcased their Indian success stories and tailored them to appeal to UK clients, using localised case studies and market research.
This approach helped the brand establish credibility in the UK market and strengthened its global presence.
What was unique about our approach:
We highlighted the brand’s economies of scale and cost advantages to appeal to international markets.
Converting real-world success stories into video learning assignments
An Ed-tech brand needed to bring real business success stories into its learning material to make content more practical for students.
We created video case studies based on real brand transformations, integrating them into learning modules that included case analysis, best practices, and student activities.
The learning journey culminated in interactive webinars that closed the feedback loop, offering students real-world insight and application.
What was unique about our approach:
We incorporated a live marketing problem of a real client, making the learning experience more practical and engaging.
Generating intent to donate
An NGO working for underprivileged children needed to optimise its donor journey to increase contributions and donor satisfaction.
We analysed donor history and behaviour to craft personalised storytelling that mirrored the donor’s voice, making the impact of their contributions more tangible.
By showing the true impact of donations, we created stronger emotional connections, driving higher donor retention and engagement.
What was unique about our approach:
We carefully evaluated the donor journey, implementing multiple brand interventions to deepen engagement and trust.
